Institutional Crypto Staking Dashboard

When Blockdaemon acquired my consultancy, Gravy, I became its founding designer — there was no design organization when I arrived. The design team grew from one person (me) to seven while this work shipped, and the staking dashboard we built was in the investor demo when the $207M Series C closed.

Blockdaemon is like AWS for crypto. Banks, exchanges, and enterprises like Goldman Sachs and Microsoft use it to deploy crypto servers and stake assets without operating their own data centers.

Institutional staking

Institutional treasury teams manage portfolios worth hundreds of millions across multiple blockchains. They use Blockdaemon to stake those assets and earn income, but the existing staking experience was built for retail users — fine for one person checking one wallet, not for a team managing a nine-figure, multi-chain portfolio.

The research with treasury teams pushed us density-first: more data per screen than a retail product would dare, arranged so the signal survives. A treasury desk doesn’t want a friendly empty state; it wants everything it’s accountable for, visible at once.

Building the org while shipping it

This work spans the stretch where Blockdaemon’s design org grew from one person to seven. I was designing the dashboard and hiring the team that would take it over at the same time — the credits at the bottom of this page are the org that didn’t exist when I started.

Ubiquity API

Ubiquity is Blockdaemon’s developer-facing API for reading crypto data across chains. Developer interviews turned up two needs the retail product ignored: seeing usage against rate limits, and auditing request logs when something breaks. We built the dashboard around both.

Results

The staking dashboard shipped into the $207M Series C materials and was part of the investor demo flow when the round closed. So did the team: a design org of seven — three product designers, two researchers, and a marketing designer — where there had been one.