Node Deployment Flow

Blockdaemon is like AWS for crypto. I joined the Blockdaemon team as the founding designer after Blockdaemon acquired my consultancy, Gravy.

Nodes are essentially servers with crypto software installed. The Blockdaemon Nodes Checkout enables teams to deploy blockchain nodes as easily as spinning up an AWS server. Prior to Nodes Checkout, deploying a node meant filing a support ticket that ran from days to weeks, burning engineering time and eroding trust. Nodes Checkout shortened the process to minutes.

Purchase metaphor at every step

Every screen reads like a Shopify e-commerce experience, not a server configuration wizard. We made sure we mapped node deployment to procurement flows, aligning with our users’ mental model.

Chain-aware progressive disclosure

Bitcoin, Ethereum, and Solana don’t share a config schema. The checkout hides everything except what the selected chain actually needs, with smart defaults pre-filled. A user never sees the full matrix of options; they are guided through a tailored experience for the specific chain they picked.

Confirming user intent

Before committing to a purchase, the user sees the cost, configuration, and the SLA that Blockdaemon stands behind. This little detail gave teams the confidence they were purchasing the right product for themselves, resulting in fewer support tickets after nodes were deployed.

Results

Usage grew 23x within the first year of this redesign. DevOps teams went from opening support tickets weekly to deploying in minutes.